ActiveAdsNext

Trials and demos from paid channels, tied to pipeline.

We run paid acquisition for B2B SaaS and report on what sales cares about: qualified demos, pipeline, and cost per opportunity, not clicks.

Get a free SaaS audit or talk to us

Built for B2B SaaS from seed to Series B.

Channels we run for SaaS

We match each channel to a job: reach the right buyers, capture active demand, and bring warm visitors back.

LinkedIn Ads

Reach the exact roles, industries, and company sizes you sell to.

  • Account and persona targeting
  • Lead Gen Forms and landing page flows
  • Creative built for B2B feeds

Google Search

Capture buyers who are already searching for the problem you solve.

  • Category, competitor, and problem-led keywords
  • Negative keywords and intent control
  • Intent-matched ads and landing pages

Meta retargeting

Bring back visitors, trial users, and warm audiences at a low cost.

  • Website and video-viewer audiences
  • Trial-stage and demo-nurture creative
  • Frequency and budget caps

Landing pages, creative, and conversion tracking are built alongside every campaign.

Measurement tied to pipeline

Form fills are easy to count. Qualified pipeline is what we report on.

GA4 and event tracking

Clean tracking from first click to trial start, demo booked, and sign-up.

  • GA4 and tag manager setup
  • Form, trial, and demo event tracking
  • Consent-aware tracking

CRM attribution

Ad data connected to the deals your CRM records.

  • HubSpot, Salesforce, and similar CRMs
  • Offline conversion uploads to ad platforms
  • Source-to-opportunity reporting

MQL to SQL reporting

Channels judged by pipeline quality, not form fills.

  • Cost per MQL, SQL, and opportunity
  • Lead quality feedback loop with sales
  • Weekly written reporting

Who it's for

B2B SaaS from seed to Series B.

Teams with a defined buyer, a working product, and a sales or self-serve motion that turns leads into revenue. Earlier or later than that? The free audit will show what is worth fixing now.

  • A clear buyer

    A defined ideal customer: job titles, company sizes, and industries we can target.

  • A way to follow up

    A CRM and a demo or trial flow, or a plan to build one.

  • Room to test

    Budget to test channels and messages every month.

SaaS growth questions

Straight answers to what SaaS teams ask us first.

Is LinkedIn Ads worth it for B2B SaaS?

It can be, when your buyer is a defined role at defined companies and your deal size supports a higher cost per lead. We pair it with Google Search for high-intent demand and Meta retargeting for low-cost follow-up, then judge each channel on pipeline.

How do you measure paid performance for SaaS?

We track events in GA4, connect ad clicks to your CRM, and report on cost per MQL, SQL, and opportunity, so paid results map to pipeline rather than form fills.

What is the difference between an MQL and an SQL?

An MQL (marketing qualified lead) meets marketing's criteria for interest and fit. An SQL (sales qualified lead) has been reviewed by sales and accepted as worth pursuing. Tracking both shows which channels bring leads that sales actually wants.

How much budget do I need for SaaS paid media?

It depends on your deal size and sales cycle. A free audit helps you see whether your current budget, tracking, and landing pages are ready to scale.

How fast will we see results?

Paid channels need a few weeks of data to learn, and B2B sales cycles run longer still. We set expectations up front, report weekly, and start with tracking fixes and the highest-leverage tests.

Not sure what your paid channels are really delivering?

Get a free audit of your ad account, landing page, or creative. You get a short written report with the biggest fixes first.

Get a free SaaS audit